Facebook's new 'social energy app' makes energy usage (or lack thereof) competitive, by allowing members to share information from their utility bill on their page & rank usage against friends & family on an energy usage 'leader board'.
Facebookers can create groups and compete against one
another to see who reduces their consumption most in a month.
The idea of the app, a partnership between Facebook, OPower, the Nat'l Resources Defense Council & 15 utility companies across the nation, is to motivate people to take a better look at their energy consumption & motivate them to take action.
I don't know about you, but I'm pretty sure I'll RULE at this competition !
See the original SF Gate article here, & check out the new app here.
